Credit: Charlotte Trounce

Credit: Charlotte Trounce

[Fruitful’s Waitlist Announcement and Product Demo](attachment:8153fc6f-e606-470e-b194-40945c976bd6:cropped.mov)

Fruitful’s Waitlist Announcement and Product Demo

Pre-Reads

Summary

  1. The world is moving to a place where there’s infinite software and code
  2. Our first product is a tool that help people understand many large and fast-moving websites. We’re calling this V1 a “time machine” - we think it can be much more.
  3. We’re starting to feel “pull” and Product-Market Fit.
  4. Raised a $1.8m pre-seed from tier-1 seed investors and angels. These investors backed Figma, Revolut, Notion, Hugging Face, Vercel, Wise.
  5. If you want to come in and make an impact, this is for you. Team is currently 3, with 1 founder, 1 founding engineer and 1 freelancer.

Culture

Early enough that you will have a large impact on shaping company culture. The people we hire is the company we build. That said, I look up to Amazon, Valve and Netflix. We’ll be mostly in-person for the first year and then we’ll choose together what our working culture will be together as a team. The existing culture is startup engineering focused. There is no Figma. Everyone will have a level of technical ability. Team members have written physics engines in Rust, taught themselves philosophy and enjoy hot sauce. Everyone has been either startup founder or founding engineer.

Vision

Today the world of software development is stupid and broken. We live in a insane world where to control our most ingenious invention - the computer - requires a fancy degree or years of training. It’s tough to build software at best, it’s exclusionary as an industry at worst.

There is a world where software flows like water. Where your imagination is the limit of what you can create. Where making software feels more art than science. More fun than the misery of JIRA, Agile and dysfunctional teams that need a Scrum Master.

When we reach this world, we’ll need new tools for understanding software. As organisations and commerce became more complex, technologists created Systems of Record across Sales (e.g. Salesforce), People (e.g. Rippling) , and Orders (e.g. NetSuite).

What is the System of Record for Software in a world where humans don’t build it?

Mission

I’ve never loved the word “mission”. I prefer “quest” or a notion that we’re a team, a “Game”, “Performance”, “Production” or “Act”.